So as you may know, I am a gigantic LeBron James fan, and was very pleased to see him put the haters to rest by winning an NBA title. He is the most polarized player in all of sports, there may be no other athlete or celebrity in the world that is scrutinized to the [...]

I had the pleasure of working on a super fun infographic project at theScore – entitled the “NBA Social Playoffs”. The general idea behind the infographic is simulating the NBA Playoffs based on social media communities. Each round was decided by different social media requirements: First round: Total Facebook Likes on the team’s Facebook Fan [...]

Mark Cuban -Entrepreneur, Chairmen, Venture Capitalist and most importantly (for this blog post), NBA owner. If you’re a fan of basketball at all (and most likely even if you’re not) you know him as the incredibly passionate owner of the Dallas Mavericks. Cuban is an entrepreneur at heart, and it started at a very young [...]

As you may have seen, I posted the hype trailer that Nike Basketball created in collaboration with Robert Rodriguez.  It is now out, and I must say it is must see. This is the best thing I’ve seen Nike do in a long time. Good on Kobe for letting them do this as well, if anything [...]

This gave me chills the first time I saw it, excellently mastered. Flawless. Brought to you by the same agency who brought the previous “amazing” campaign, Goodby, Silverstein & Partners. In my opinion they have given the NBA the title of “Best Sport Marketing” and it’s not even close. Agency: Goodby, Silverstein & Partners Related Posts:Kobe [...]