I had the pleasure of working on a super fun infographic project at theScore – entitled the “NBA Social Playoffs”. The general idea behind the infographic is simulating the NBA Playoffs based on social media communities. Each round was decided by different social media requirements: First round: Total Facebook Likes on the team’s Facebook Fan [...]

As you may have seen, I posted the hype trailer that Nike Basketball created in collaboration with Robert Rodriguez.  It is now out, and I must say it is must see. This is the best thing I’ve seen Nike do in a long time. Good on Kobe for letting them do this as well, if anything [...]

Nike Basketball is at it again with another epic advertisement that is sure to turn some heads. I’ve said it in previous blog posts that the NBA has had, and still has the best advertising of all the major sports (MLB,NBA, NHL) and it’s not even close. Here they have created a short action flick [...]

“There’s a Warrior in us all” TV Spot – Best video game Ad ever? Recently a friend drew my attention to a Call of Duty ad featuring late night funny guy Jimmy Kimmel and arguably the best basketball player in the world today Kobe Bryant. And boy was I pleasantly surprised. The great thing about this [...]